Marketing Impact and Growth Highlights
This page brings together a collection of projects completed during some of the busiest seasons of my career. Many of these launches and campaigns were built during late nights, tight deadlines, and fast moving schedules where strategy, creative direction, and execution all had to come together quickly. The work here reflects how I approach those moments with focus and problem solving, from lifting sales and improving site performance to producing large creative campaigns and supporting major merch drops. It shows the kind of consistent growth, collaboration, and high quality results I aim to deliver no matter the pressure or timeline.
Make it stand out.
One merch line I helped launch turned into one of the biggest sales moments the brand had ever seen. A single collection of four products sold out and generated 1.2 million dollars in just 31 days. For this launch I handled the full Email and SMS ideation and creation, building a sequence that matched the creator’s energy and kept customers excited from teaser to restock. The results were massive. Sales in August jumped 2400% compared to the previous year’s August and the conversion rate reached nearly 4 percent. It showed how the right creative direction and a tight communication plan can turn a launch into a breakout moment.
Taking Initiative
I took the initiative to redesign the website from the ground up and launch a fresh marketing strategy that focused on clarity, clean creative, and tighter storytelling. In the 90 days after launch, sales grew by 11 percent compared to the previous period, the average order value rose by 7 percent, and total sessions increased by 23 percent. I also reengaged our partners by giving them a clearer path to participate in campaigns and helping them feel more connected to the marketing team, which strengthened collaboration and renewed their excitement for their own brand.
CORE MOVEMENTS
I used my connections in the video production world to pull together a full video campaign for the launch of a new clothing brand Core Movements. Since DripBrands does not have the equipment or in house setup to produce something at that level, it was a huge advantage that I was able to organize a team, secure the gear, and oversee the entire project from start to finish. This made the campaign possible without adding extra cost or complexity for the company and gave the brand a high quality launch that matched the standard of our bigger creative initiatives.